If it ain't broke, still fix it.

Whatever "it" is, it's likely to be a part of the experience of working with You and important to who your customers think you are. 

In today's ultra-competitive marketplace brands (read reputations) are made up of lots of little "its", experiences that shape emotional attachment and loyalty to You - the company your customers prefer spending their money with.

So, stop risking your success on price alone and work out what your "its" are and make them the best they can be in order to stand apart. 

Survive and thrive by creating loyalty because you're great and you got it right not because your competitors got it wrong.

To learn more about using customer experience, reputational risk and perception to strengthen your customer loyalty and build revenue contact us.

Sweat the detail.

"We've got this saying, 'performance by the aggregation of marginal gains,'" Brailsford continued. "It means taking the 1% from everything you do; finding a 1% margin for improvement in everything you do."

Sir Dave Brailsford, Team Principal at Team Sky Pro Cycling was talking about the reason for Team GB's emphatic domination at this years Olympic games in London, but he could so easily have been talking about branding. You'll have big programmes - marketing, hospitality, sponsorship - but don't lose sight of all of the tiny touchpoint details because this is where performance and differentiation live when all brought together.
To learn more on 'Sweating the detail' contact us to come and chat.